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Executive Masters of Business Administration Courses
The EMBA program extends over two years; each year consisting of 3 trimesters. A typical trimester load is 4 courses.
Course Description Analysis of Decisions The course examines decision-making in situations involving uncertainty and risk. The course explores how to organize decision-making problems using a tree schema. Economic consequences of decisions spread over time are weighed, and the concept of current net value is examined. Ways of measuring uncertainty using distribution of probability are introduced, and finally, ways of approaching situations involving risk are studied
Financial Accountancy The course conveys sufficient knowledge for an adequate interpretation, analysis and use the information furnished by financial accounting. The first part of the course will focus on generating the basic accounting statements (balance sheet, profit and loss account and financial statement) and their articulation, bearing in mind the particular characteristics of commercial, industrial and service companies. During the second part of the course more specialized accounting issues will be examined, including alternative presentations of the accounting statements, and will examine the accounting criteria or policies implicit in them. Finally, discussion will focus on the possibilities and limitations of financial information as a tool to help analyze, diagnose and solve business problems.
Financial Analysis This course encompasses two different aspects of the issue of finances, which are presented in two separate parts. The first part deals with issues related to the operational needs of funds, and analyzes the characteristics of different investments in assets, qualities and interpellations of each of them, risks and costs, as well as investment policies in currency congruent with the product, the market and the environment. The different financial resources, their costs and timeframes are analyzed. Considerations of the currency flow and its risks are examined based on the operational need for funds and the working capital. In the second part, course examines the broad topic of investment analysis, using a systematic application of the techniques of current value and internal rate of return, the appropriate criteria for determining proper cash flows appropriate for each project and their variability in terms of the type of project in question. Finally, we will examine the implications that investment projects may have on other aspects of the company: organizational, economic, financial, remunerative, information to third parties, etc
International Financial Statement Analysis The course goes beyond the traditional techniques of financial statement analysis which were covered in first-year courses. New performance measures such as economic profit and non-financial indicators are described and illustrated. Ways of analyzing liquidity and credit risk using accounting numbers are explained. Common techniques of earnings management are exposed. In addition, there are sessions devoted to earnings forecasting and earnings-based methods of valuation. As befits the title of the course, the focus is on international companies. Differences in accounting practice can make it difficult for an investor to compare the profitability and risk of firms in different countries. The course shows how investors deal with such differences when analyzing financial statements.
Leadership and Leading Teams Leadership and motivation in organizations. Topics include power, influence, reward and punishment, interpersonal communication and conflict management skills necessary to work in teams and/or exercise leadership in teams, team development, decision making, and diagnosing team process issues. Concepts of leadership will be contrasted against those of management.
Human Resource Management Organizations must manage their human resource assets effectively to improve performance. Course topics include recruitment and selection of qualified employees, designing performance evaluation systems, implementing policies to satisfy legal and ethical standards and instituting training/development programs.
Fundamentals of Marketing Management This course explains the basic elements of the “marketing mix.” Basic sales concepts and their diverse applications within the large-scale consumer sector, the industrial sector and the services sector are introduced. Basic elements marketing such as, segmentation, demand, consumer behavior and positioning are introduced. Case studies illustrate the impact of decision-making and how to develop specific marketing plans including product decisions, range, cannibalism, branding, pricing, communication of goods to selected customer segment, publicity, promotions to the channel and the consumer, etc.
Managerial Communications The course introduces the theory of persuasion (based on the classical rhetorical triad of logos, pathos and ethos) and then goes on to apply it in a variety of situations such as speeches, presentations and interpersonal encounters. Class exercises are used to drill the theory into interpersonal persuasive techniques, presentations and speeches preparation skills.
Economic Analysis of Decisions Management accounting, that is, the study of generating and using economic information by company leaders in order to make specific decisions, as well as for planning and monitoring operations. Cost as a tool for decision making is introduced including concepts of full costs, variable costs, contribution margin, differential costs, joint costs, opportunity costs, relevant costs and others. Also introduced, is the application of these concepts when incorporating new products or dropping current ones, making decisions on pricing, whether to manufacture or purchase a specific component, whether to begin or drop a given activity, etc. The impact of the internal cost structuring of the corporation including cost center, costs by activity, cost by process and by order, historical and standard costs, absorption of general expenses, deviations, etc… will also be addressed.
Operations Management Of all the numerous operative decisions made in a company, there is a small series of variables with global character, which – when properly understood and controlled by General Management – allow the creation of a strategic framework. It is important to understand these main variables and their effect on the system’s performance. It is equally important to develop the skills needed to make these variables evolve in accordance with the desired way of competing. Operations course explains the nature of operational problems and the way they affect customer satisfaction. Different ways of competing are analyzed: by price, flexibility, novelty, specialty and relationships as well as, the main types of operations systems and how they influence the company’s way of “being the best” (competing) are also analyzed. The course helps acquiring the skills needed to analyze, diagnose and improve the different types of operations systems including human and mechanized work properties and their influence on operations.
Competitive Strategy In today's global market, it is important to acquire the skills needed to analyze, interrelate, synthesize and implement each of the functional strategies (finances, marketing, production, etc.) and integrate them into a unified conceptual framework which enables the manager to anticipate and determine the company’s strategic future. The individual person is viewed as the "conclusive definitive factor" in the company’s fate, in which his/her ability to contribute vision and create energy is regarded as crucial
Information Systems Information systems within an organization are the systems required to obtain, store, process, and distribute information relevant to the planning, execution and control of all the activities. For these system work effectively, the components must be correctly aligned, not only with the other management systems, but essentially with the strategy and competitive positioning of the company. The internet has had a significant impact on internal as well as external communications leading to novel approaches of doing business as well new ways of selling, purchasing, etc.
Organizational Behavior The study of behavioral problems in administration. Individual, group, inter-group, and organizational behavior in a dynamic environment.
Competing from Operations Analyzes the who, what, where, when, why and how of the analyses and decisions to be taken and implemented to achieve and sustain differential over competition from operations
Corporate Strategy and International Competition Selection of markets and assignment of resources to reach market sectors selectively. Corporate Strategy by which the company creates value through its financial policies and through the configuration and coordination of its multi-market activities. How to “think globally and act locally", develop financial strategy, make strategic investments and allocate resource to shape the long-term position of the group.
Negotiation This course is directed to people who wish to improve their negotiation skills in a practical manner. The premise is that people can improve their negotiation skills more effectively when given the opportunity to practice using new ideas and tools rather than just by reading or listening. Therefore each part of the course will provide students with the opportunity of acquiring a conceptual framework, of trying out new tactics, of experimenting and of adding to their own repertoire those ideas that best adapt to their personal style or situation. The participants will be submitted to increasingly complex negotiation exercises, negotiating both on a one-to-one level and in teams.
New Tendencies in Marketing The new economy (the information, knowledge or digital economy) and how companies of the parallel old Economy seemed to be commercially condemned out of existence by their new, albeit weak, rivals. The stock market values of companies like CMGI, Priceline or eToys have plunged by more than 90%. Many dot-coms, who savored a brief moment of success when the first went public, have since gone bankrupt. Review the arsenal of marketing tools and share experience of this new economy, and there is no need for blind conjectures as to whether it will work or not. Get concrete evidence regarding its real viability.
Management of Small and Medium-Size Companies Course objectives: Apply control and finance techniques to the real accountancy infrastructure of the SMCs, translating them into the language commonly used throughout this Program. Review classic, recurrent problems experienced by the SMCs .
Legal Environment - Company and Tax policy Become familiar with the repercussions of the tax environment. Share guidelines so that when making decisions, a tax strategy is followed combining both the creation of value through tax savings and the avoidance of risk taking and other contingencies in this area.
Investment Banking and Derivatives Circumstances under which investment banks provide services to their client companies. The cases studied and the general focus of the course will also be of great interest to those students interested in corporate finance. The main themes considered in the course are, company assessment, consistency of financial strategy with business strategy, financial strategy and company growth, acquisitions, leveraged buy-out, evaluation of foreign investments and mergers, mergers and acquisitions in Spain, inflation and evaluation, risk compensation, switching and swaps, development of new financial products and placement of financial instruments.
Economic Environment Analyze the problems experienced by modern economies and their effects on the business environment including government regulations, political and historical considerations.
Business Initiative Students will develop an awareness of the range, scope and complexity of issues involved in creating and growing entrepreneurial activities inside established firms. They will gain insight into the effective commercial exploitation of technological and organizational innovation in such a context.
Applied International Economics Appreciate the effects of globalization on the different economic agents. Understand international monetary questions such as the European Monetary Union, balance of payments crises, speculative attacks, etc., Be prepared to deal with problems related to the marketing of goods and services such as competitiveness among countries, business profits, “social dumping”, free trade agreements, etc.
Business Ethics This course deals with the anthropological and theological foundations of modern society, its individuals and its institutions. The purpose is to provide the students with access to understanding the meaning of the structures which shape their vision of life. The objective is that each person may form his or her own vision through a discussion of these elements: marriage, work, family, human rights, revelation, faith, truth, ecumenism, freedom, etc. The aim is for the students to confront each element, come to their own understanding of the meaning of each, and integrate each into a coherent and satisfying vision for their lives. |
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